Have you ever been in a meeting where someone pulled out the latest, greatest silver-shiny thing and instantly hypnotized everyone in the room?
We have. And while we have a great appreciation of silver-shiny, we also know chasing that sparkle often leads businesses far, far away from their real goals: to serve customers, to grow share, to increase revenue.
LedgeSolutions specializes in helping businesses see through the silver-shiny, to focus on the business drivers and key questions that should be asked of every new initiative.
Lara Edge has 30+ years of media experience, ranging from daily newspapers to HGTV. She knows how to balance innovation and the bottom line. And she brings this expertise to a small but growing list of clients, including the National Association of Realtors.
Bob Benz has been crafting digital solutions for media companies since 1995 and spent more than a decade working in newsrooms. He’s currently the Scripps Howard Visiting Professional at Ohio University’s Scripps School of Journalism and works with several clients, including Calkins Media.
Whether you are looking for advice on how to leverage social media, how to monetize content or how to figure out the complex world of Internet advertising, LedgeSolutions can help. Contact us for an initial brainstorming session and let us show you what we can do to help you build your digital business.